Lady Gaga unveiled her new "Grey Label" line of gadgets for Polaroid at the Consumer Electronics Tradeshow in Las Vegas.
Gaga was recently enlisted as the brand's creative director and the partnership is part of the revamped Polaroid brand. Reflecting on the collaboration, Gaga stated,
I consider myself to be a visionary, not just a songwriter and a singer. I am an artist. I brought my vision and love of fashion, technology, and obsession with the future into all of my work with Polaroid.
Known for her outrageous attire, the singer is frequently seen in impractical eyewear, so it's not surprising sunglasses were included in the line. The shades, known as the GL20, are able to take and display photos on the exterior of the lenses via LED screens. They also include a USB earpiece which allows the images to be sent to a wireless printer via Bluetooth. The glasses will be available later this year for a price not yet determined.
The other two items are likely to have more appeal to the mass market. The GL10 is a new mobile printer which uses ZINK Zero Ink Technology and can print 3 x 4 inch photographs in 40 seconds. The printer will be available in May for $149.99. The GL30 is a familiar-looking Polaroid camera, able to take and print photos like the traditional model, as well as save them digitally. The camera will be available later this year, price not yet determined.
Too bad the line wasn't unveiled a month ago, NYU Professor Wafaa Bilal could have just used Gaga's sunglasses.
Smart move though for Polaroid,I'm sure their sales will go sky high
check out this link,a little video showing the products etc..
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